Inbound Marketing. Far From Passive.

For many of us, the term “outbound marketing” conjures up nightmares of cold calling potential prospects and the inevitable ‘click’ as they hang up on you. But “inbound marketing,” now that sounds nice. I just sit at my desk and the calls come to me – right? Wrong. While inbound marketing (when done right) doesn’t seek to interrupt its audience, it’s far from passive.  In fact, inbound marketing involves more thought, more effort, and more skill than outbound marketing ever did. 

What Is Inbound Marketing

Here’s a great description of inbound marketing. To summarize, inbound marketing is the art of helping interested prospects find you, rather than you trying to flush them out by interrupting them where they’re at.

Here are some examples of inbound marketing:

• Website articles and blog posts including keyword terms
• Newsletters delivering relevant, valuable, engaging information
• Success studies demonstrating how similar organizations are solving problems
• Topic papers sharing insight into subjects you’re an expert in.

Sounds like work, doesn’t it? It is – but help is nearby. Let Ocean Planet Publishing help design and execute your organization’s inbound marketing strategy. We can help with keyword selection and site optimization, website content, social media marketing, blogging, case studies, industry papers, and much more.